INTRODUCING THE FOOD-CHAIN THAT FUELS THE ATHLETE IN YOU
Fuel is currently working on the vision to finally fix healthy food
– nutritious, exciting and affordable
A BRAND THAT FITS
FUEL IS A LIFESTYLE FOOD CHAIN THAT UNDERSTANDS THE PAIN POINTS OF AN UNDERSERVED SEGMENT
Generations Y and Z are the most active and health-conscious generations the world has ever seen. Most importantly, they don’t settle for being just one thing only. They are a marketing associate, gym-hitter, soccer-player, influencer, and photographer all-in-one. Today’s individuals strive for uniqueness and yet they all unite in their endeavor to push their inner athlete.
Extensive product testing including targeted focus group sessions led to a menu that main components are a six bowl variation and set of protein shakes. The brown-rice-based bowls are inspired by different nationalities each represent a unique, delicious and exciting taste combination. They provide the perfect mix of protein, carbs and vitamins for a fitness oriented lifestyle, come completely gluten-free and can be served in a vegan version on request. The shakes are the delicious and convenient protein source for every athlete out there. They offer a variety of amazing tastes and can be boosted with extra protein, instant oat or a shot of espresso for extra energy.
A MENU THAT WORKS
FUEL OFFERS TRULY NUTRITIOUS, AFFORDABLE AND EXCITING FOOD SUCH AS BOWLS AND PROTEIN SHAKES
A CONCEPT THAT WINS
THE RESTAURANT OPERATES ON AN INNOVATIVE BUSINESS MODEL THAT REDUCES COST UP TO 70%
Rent and labor are by far the main cost-drivers in the restaurant industry and the reason that makes it one of the toughest industries out there. We are introducing a concept that turns these exact issues into a competitive advantage. By detaching the kitchen from the points of sale we can save rent by 30.8%, labor costs by 28.8%, create superior market penetration through minimizing the spatial needs per store and accelerate our scalability through 68.2% less franchising costs. The “Cloud Kitchen” is an industrial kitchen in the outer city area, where rent is favorable. Every morning, the ingredients for our menu are prepared in this detached kitchen and delivered to the stores that are positioned in high-foot-traffic city spots, where they are just assembled for an amazing bowl or shake.
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